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11 Dec 12
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3 Comments
Laptop & Mobile Power or Love Actually? Young Professionals Pick Gadgets Over Love and Food
Stuff. We have never been surrounded by so much stuff.
Since the advent of the digital technology age and of smart gadgets, many things have been added to the “stuff” we carry around with us each and every day – to the airport, to work, to our homes. This often includes smartphones, tablets, laptops, iPods, cameras, speakers, headphones, and much more.
How does today’s digitally connected young professional feel about his or her digital “stuff”? Are they so plugged in that they pick technology over certain life necessities?
If you guessed yes, you’d be right.
A new international poll on how connected we really are to our gadgets – done by the folks at Phorce, the world’s first smart bag – suggests that professionals (women in particular) value their everyday gadgets even over seemingly important life occasions – like finding love, or eating a delicious meal.
The survey also found what aggravates the typical young professional as they often find themselves working from the airport or from the coffee shop.
What did Phorce find?
* When given the choice, both men and women are twice as likely to prefer sitting at a spot at the airport with the only available power plug for their laptop or mobile device, but which is nowhere near a new potential love interest (60%)
* Only 30% of respondents preferred sitting close to the potential love interest but far from the only available power plug at the airport.
* At the airport, 84% of women would choose the power plug over meting a new potential romantic interest, while only 15% would choose romance over gadget power. This could mean that women are 5 to 6 times more likely to think finding an available power plug for their laptop or cell phone at the airport is more important than finding an attractive, potential mate.
* At the airport, 46% of men would choose the power plug over a new potential romantic interest, while 54% would choose romance over gadget power.
* When given the choice, both men and women are over 2 times more likely to prefer a cafe that has marginal tasting coffee and food but multiple available power plugs, versus a cafe which is known for great food and coffee but has no power outlets for laptops and cell phones.
TOP PET PEEVES OF YOUNG PROFESSIONALS
When needing to carry their mobile devices during travel, young professionals specified the following 3 top annoyances:
1. Bulky and heavy bags (48.5%)
2. Bags that don’t provide proper protection for their mobile devices from the rain (44.7%)
3. Bag is not comfortable/bag is ugly (both 36.9%)
Additionally, over half of respondents reported having been stranded several times a year without much needed power on their laptop, cell phone or tablet
These findings emerge from a new survey conducted by Phorce, the world’s first smart bag, which recently set records for their category by raising $120,000 in only 5 days on Kickstarter, and meeting their final goal weeks ahead of their planned schedule (http://www.kickstarter.com/projects/phorce/phorce-the-worlds-first-smart-bag). Anyone can pre-order the bag at discounted prices until December 22nd.
Phorce is a lightweight laptop bag that charges your devices, communicates with your smart phone, and transforms from a messenger, to a backpack, to a briefcase. It is the first smart bag in the world. The bag comes in black, red, or green. Phorce works with Android and iOS based devices.
The rankings are based on a survey that’s representative of 1,000 respondents. The average age of respondents was 22-34, and included U.S and international users.
“We have designed the first smart bag in the world that meets the multiple needs of today’s on-the-go, always digitally connected young person,” said Marijn Berk, Phorce Founder. “A bag that can talk to your smartphone, that can easily transform to meet your needs, and that can power up all of your devices.”
To pre-order Phorce, the world’s first smart bag, please visit them on Kickstarter and over at www.getphorce.com.
To pre-order Phorce, the world’s first smart bag, please visit them on Kickstarter and over at www.getphorce.com.
3 Comments
I am professor at San Diego State University and teach entrepreneur classes. interested in pre-ordering a bag and using your company as a case study in my MGT 460 Business Plan Creation for visiting foreign business school students at San Diego State University. Please let me know if you are interested.
Kim
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